Children's Grief Awareness: Media


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Guiding Children and Teens Through The Grieving Process

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Media Inquiries

If you are a member of a news or media organization, please contact our media relations staff or submit your inquiry to: 

Andy McNiel
By e-mail:


Join Our Social Media Campaign

Please follow us online on the social networking sites. Something as simple as liking and sharing a post helps get the message out!

Also, please consider using our Children's Day Awareness Day Facebook Banner. Download: HERE

Opportunities to Engage Media

Opportunities to engage local media can happen year round. Certainly a great place to begin can be on Children's Grief Awarenss Day, observed on the third Thursday of every November (one week before the U.S. holiday of Thanksgiving).

Consider these other opportunites which occur throughout the year:

  • Holidays: share tips for getting through the holidays
  • Valentine's Day
  • End of school year milestones such as Prom and High School Graduation are bittersweet times for grieving teens
  • Mother's Day
  • Father's Day
  • Memorial Day
  • Grief in the schools:  how to help grieving students
  • All Saints' Day, Day of the Dead (Dia de los Muertos)
  • Local educational events
  • National Events: Are there stories relating to children's grief that can relate to your community. Many centers connected with media with the release of the results of National Poll of Bereaved Children & Teenagers


Tips to Engage Local Media

Learn the Process

Often media outlets have information on how to submit a story or event on their website. Do a little research and improve your chances of getting your story being selected.

Develop a Positive Relationship with Local Media

Find out who are the journalists who cover the kind of story you will be pitching. Friend and follow them on Facebook. Reach out to them and keep open lines of communication.

Paint a Picture with Your Story

When pitching a story, try to provide a photo opportunity or compelling photos for news or print. Having an interesting photo (or photo opportunity) will improve the chances of getting your story covered.

Be Patient & Persistent

"If at first you don't succeed, try, try again". Be willing to pitch various angles of your story. Consider submitting a story at another time of year, when there may be less competing stories vying to get attention.

Be a Rescource for Your Media Contacts

If there is a breaking story on a local or national level that is relevant to children's bereavement, reach out to your media contacts offering to be a recource.

Additional Resources

Media Relations Best Relations and Public Relations Best Practices
These documents provide good tips on how to build strong media relationships and how to raise your visibility through the right public relations strategy.
Click HERE to Download: Media Relations Best Practices
Click HERE to Download: Public Relations Best Practices

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